Privacy Policy

XII SIGNS MAGAZINE website is owned by XII SIGNS MAGAZINE, which is a data controller of your personal data.

We have adopted this Privacy Policy, which determines how we are processing the information collected by XII SIGNS MAGAZINE, which also provides the reasons why we must collect certain personal data about you. Therefore, you must read this Privacy Policy before using XII SIGNS MAGAZINE website.

We take care of your personal data and undertake to guarantee its confidentiality and security.

When you access, use, subscribe to, sign-up for, or register to use any of the websites, mobile apps, products, services, publications, or other products and services owned or operated by XII SIGNS MAGAZINE or one of our brands, we and third parties may collect, process, and retain personal information about you. In this section we provide an overview of our privacy practices. (the “Privacy Policy”) below. We encourage you to read the terms and conditions.

Personal Information We Collect

In general, we only collect the Personal Information that is reasonably necessary for and proportional to the purposes for which we process it.

We collect Personal Information:

• when you provide it to us, such as when you register with or subscribe to one of our websites, mobile apps, digital or print publications, or email newsletters; sign up for one of our events; enter a contest or sweepstakes; participate in a survey; or register for, purchase or engage with, any of our other online or offline activities, offerings, Products, or Services;

• through the use of various outlets that we and authorized third parties implement on our websites, mobile apps, and emails;

• from third parties, such as data brokers, data enrichment providers, industry cooperatives (“co-ops”), advertising networks, data analytics providers, browsers, operating systems and platforms, social media companies, and publicly available sources.

Why We Collect and How We Use Your Personal Information

We collect and use your Personal Information to:

• provide you with our Products and Services;

• personalize your experience with our Products and Services;

• improve our Products and Services;

• develop and deliver marketing and advertising

• comply with our legal obligations;

• protect our business and the rights and safety of others.

We may use Personal Information, including your name, email address, phone number, and Activity and device information for marketing and promotional purposes and to deliver Targeted Advertising and identify the different devices and browsers you may use to access our Products and Services. Depending on the Product and Service, we may use machine learning, artificial intelligence (“AI”), generative AI, and other automated tools (collectively “AI Tools”), to accomplish these purposes. Where required by applicable law, we and/or our Identity Resolution Partners will obtain your consent, provide you with the opportunity to opt out of such use, or take other appropriate action. Please note we are not responsible for the privacy practices and policies of our Identity Resolution Partners, which are separate from our own and not covered by this Privacy Policy.

Where We May Share Your Personal Information

To fulfill all the purposes described in our Privacy Policy, we may need to share your Personal Information with our subsidiaries, service providers, social media companies such as Meta (Facebook & Instagram), YouTube, TikTok, Pinterest, LinkedIn, and X, third-party consumer marketing, advertising, and business partners, including those referenced in the Tracking Techniques and Technologies and Targeted Advertising section of this Privacy Policy, and others who support our business operations, as well with organizations and our parent company that may be involved in an acquisition or other substantive change of our business.

If you have an account with a social media company you may have agreed to allow them to use tools, features, or other technologies that collect Personal Information about your activities across the internet, including in connection with your use of our Products and Services.

The activities of social media companies and their collection and use of your Personal Information is subject to their privacy policies, and we encourage you to review those privacy policies.

Your Rights

You may have rights related to your Personal Information, including the right to access, delete, correct, transfer, and opt out of the use of it for certain purposes. Those rights vary, depending on your relationship with us, where you are located, and the laws that apply in your location

Categories of Personal Information We Collect About You

For purposes of this Privacy Policy, Personal Information means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly to you or to devices and browsers reasonably linked to you. Anonymous, de-identified, or aggregate information is not Personal Information as the term is used in this Privacy Policy.

Depending on the Products and Services you use, we may collect the following categories of Personal Information directly from you, automatically through your use of the Products and Services, and from third parties:

• Identifiers, such as your name, zip code, postal and email address, telephone number, IP address, user ID, and online identifiers generated by us or Partners when you use or engage with our Products and Services. For more information.

• Sensitive Personal Information and information that may be subject to additional protections under applicable laws, such as your precise geolocation data and/or, as applicable, information the reveals or is used to develop inferences about your race, gender, age, marital status, nationality, ethnicity, sexual orientation, religious beliefs, and health condition.

• Payment records, such as the records of your purchase transactions with us and the associated financial account information, credit card number, debit card number, or other payment information.

• Activity and Device Information, including browser and device identifiers, model type, and settings; operating system; clickstream data such as the sections, links, and features of the website or mobile application you interact with and use; cookies, and similar technologies; Content, search and browsing histories within our Products and Services; Content and advertisements you view, click, access, or engage with; and other similar information related to your interaction with our Products and Services. For more information.

• Geolocation data, such as the general physical location of your device.

• Audio, electronic, visual, or similar information, such as when you submit information to us as part of a contest, sweepstakes, or similar activity: voice recordings, video recordings, physical characteristics or description, and photos.

• Professional information, such as occupation, employment history, professional contact information, education history, or other information provided by you in connection with the Products and Services.

• Inferences, such as those drawn to create a profile reflecting your preferences, characteristics, interests, predispositions, behavior, attitudes, abilities, or aptitudes.

Information We Collect Directly From You

We collect Personal Information directly from you when you provide it to us in connection with your use of the Products and Services. For example, you may provide us with Personal Information:

• to subscribe to, sign-up for or register with, one of our Products or Services, OR enter a contest in which case we may collect your name, login credentials and/or password information, telephone number(s), postal and/or email address, payment records, social media handles and additional information you may provide such as your age, gender, and preferences (such as whether you want to receive newsletters);

• when you contact us, we may collect the above information, as well as other information that you choose to provide, including information about other people you may share with us, for example, when you indicate that you are purchasing one of our Products or Services as a gift;

• if the Product or Service you engage with is a contest, sweepstakes, survey or similar activity, we may also collect any Content, including writings, photos, videos, sound recordings, responses, comments, or other information that you provide in connection with the activity.

Information We Collect From Other Sources

We collect Personal Information about you from other sources, such as data brokers, data enrichment providers, Identity Resolution Partners, industry co-ops, consumer marketing providers, advertising networks, data analytics providers, social media companies, publicly available sources, other users, and our affiliates and other related entities.

Social Media Company Integration

If you choose to interact with our Products and Services on third-party social media company platforms such as Meta (Facebook & Instagram), TikTok, Pinterest, LinkedIn, and X, we may receive Personal Information that the social media companies make available to us, including Personal Information about your activities and contacts on those platforms.

Additionally, if you have an account with a social media company you may have agreed to allow them to use tools, features or other technologies that collect Personal Information about your activities across the internet, including in connection with your use of our Products and Services. Some social media companies also will facilitate your registration for our Products and Services, such as through social sign-on, or will enhance or personalize your experience on our Products and Services, such as through technologies that enable you to easily share Content from our Products and Services on their platforms. .

We encourage you to review the privacy policies of the social media companies you engage with as we are not responsible for their privacy practices or their collection and use of your Personal Information.

Information We Collect Automatically

We and our partners use various tools and technologies such as cookies, pixels, local storage, web beacons, software development kits, and similar technologies to collect data when you interact with our Products and Services, including our websites, mobile applications, and email communications. This data may also include information about your operating system(s), device(s) and browsers.

How We Use Your Personal Information

We and our third-party business partners may combine the Personal Information we collect from you with Personal Information we collect from other sources. Where required by applicable law, we obtain your consent before using your Personal Information for the purposes described below. We may also collect non-Personal Information for the purposes described below. However, when we combine it with Personal Information, we treat it as Personal Information.

• To Provide Our Products and Services and Fulfill Your Requests. We use your Personal Information to provide and maintain our Products and Services; process and fulfill your requests or orders; communicate with you about your use of our Products and Services; provide you with customer support and respond to your inquiries, which may include the use of chatbots; and for other customer service and business administration purposes. Please note that when utilizing chatbots on our Products and Services, we may transcribe and retain your inquiries and responses.

• To Improve Our Products and Services. We use your Personal Information to understand and analyze our users and how our Products and Services are used by them, to improve, repair, and enhance the Products and Services, and to develop new products, services, features and functionality.

• Identification and Authentication Purposes. We use your Personal Information to identify and authenticate whether you subscribe to or have registered for one of our Products and Services so that you have access to the Product or Service. We also use your Personal Information and Activity and Device Information to help us identify you across different devices and browsers that you might use to access our Products and Services.

• Personalization, Marketing, and Promotional Purposes. We use your Personal Information to tailor the Content and information, including advertising and marketing that we may send or display to you, to provide Content, advertising, and marketing in the local language (based on your general geographic location), to provide personalized offers, personalized help and instructions, and to otherwise personalize your experiences while using the Products and Services. We may also use your Personal Information to:

• communicate with you and send you news, information, offers, and opportunities about or related to our Products and Services or those offered by our third-party business partners, including our advertising, marketing, and sponsorship clients;

• compile broad demographic information, to analyze trends, to seek compatible advertisers, sponsors, clients and customers;

• track your activities within the Products and Services and connect information about your activities within our Products and Services across the browsers and devices you use to access our Products and Services, including marketing and promotional purposes, in coordination with Identity Resolution Partners.

• To Comply With Legal Obligations. We may use your Personal Information where we believe necessary to comply with our legal obligations or to exercise or defend our rights or the rights of a third party, including complying with law enforcement or government authority requests and participating in compliance audits.

• To Protect Us and Others. We may use your Personal Information where we believe necessary to investigate, prevent, or take action regarding suspected or actual illegal activities, fraud, situations involving potential threats to the safety of any person or to otherwise enforce this Privacy Policy, including as to access to, or the integrity and/or security of the Products and Services.

• Deidentified Data. We may also deidentify or anonymize your Personal Information in such a way that you may not reasonably be re-identified by us or another party, and we may use this deidentified data for those purposes permitted under applicable law. To the extent we deidentify any data, we will maintain and use such data in deidentified form and will not attempt to reidentify it.

How We Disclose the Personal Information We Collect

We may disclose each of the categories of Personal Information described above for our business and commercial purposes as follows:

• Related Entities. We may disclose Personal Information we collect about you to our affiliates, subsidiaries, and related entities.

• Service Providers. We may disclose Personal Information we collect about you to service providers, who perform certain functions and business operations on our behalf. For example, we engage service providers to help us with technical maintenance, database management, fraud prevention, market research, payment processing, order fulfillment, address verification, community and forums management, auctions, e-commerce, list rental, data co-op management, audience, website and mobile application authentication, and similar business functions. We may disclose some of the Personal Information that we collect from or about you to process and fulfill your requests for video Content offered through our Products and Services, including to provide you with access to localized Content and video Content recommendations.

• Third-Party Business Partners. Some aspects of our Products and Services are supported by third-party business partners, such as, for example, a sponsor of one of our events or an advertising network on our websites, who may obtain your Personal Information when you use the Products and Services. We may also disclose Personal Information we collect about you:

• in connection with our use of “list rental” and “data co-ops” each of which involve contractual arrangements to enable other businesses to send direct marketing to you, provided, however, that those other businesses don’t receive your Personal Information;

• to consumer data suppliers/resellers, data enrichment providers and aggregators, and other businesses that support our consumer and events marketing and advertising practices, including for purposes of Targeted Advertising, Identity Resolution, data optimization, lead generation and other data driven projects;

• to social media companies; to companies that help us with our Products and Services, and product recommendations; and

• to lawyers, auditors, accountants, consultants and other professional advisors.

• Business Transfers. If (i) we or our subsidiaries or affiliates are or may be acquired by, merged with, or invested in by another company, or (ii) if any of our assets are or may be transferred to another company, whether as part of a bankruptcy or insolvency proceeding or other reorganization of our business, we may transfer the Personal Information we have collected about you to the other company. As part of the business transfer process, we may also disclose certain of your Personal Information to our parent company, lenders, auditors, and third-party advisors, including attorneys and consultants.

• In Response to Legal Process. We may disclose your Personal Information where we believe necessary to comply with a law, regulation, judicial proceeding, court order, or other legal event or process, such as in response to a subpoena.

• To Protect Us and Others. We disclose your Personal Information where we believe it is appropriate to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety of any person or the security of our Products and Services, violations of our terms and conditions or this Privacy Policy, or as evidence in a litigation or arbitration in which we are involved.

• Consent. We may disclose your Personal Information with your consent.

• Aggregate and Deidentified Information. We may disclose aggregated, anonymized, or deidentified information for any purpose permitted under applicable law.

Where required by applicable law, we enable you to opt out of or provide you with the ability to consent to the disclosure of your Personal Information to these third parties or related parties.

Understanding Your Privacy Rights

The states of California, Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Oregon, Nebraska, New Hampshire, New Jersey, Rhode Island, Tennessee, Texas, Utah, and Virginia provide its residents certain rights regarding our processing of your Personal Information, including the right to opt-out of Targeted Adverting and/or what is sometimes called “sales” or “sharing” of your Personal Information, and other rights detailed immediately below. If you are a data subject in the European Economic Area (EEA), United Kingdom (UK), and Switzerland, you may also have some of these rights, including the right to:

• request information about our processing of your Personal Information (right to know), including, depending on your state of residence, a list of specific third parties to whom we have disclosed your Personal Information;

• request a copy of your Personal Information (right to access);

• request to rectify, correct, or update the Personal Information we hold about you (collectively right to correct);

• request deletion of your Personal Information;

• opt-out of “sales” of Personal Information or “sharing” of Personal Information for cross-contextual behavioral advertising and/or Targeted Advertising purposes (as these terms are defined under applicable law);

• restrict or limit our use of your Personal Information or your Sensitive Personal Information (right to limit);

• object to our use of your Personal Information;

• where you have provided consent, withdraw such consent to our processing of your Personal Information at any time;

• ask that we transfer the Personal Information we maintain about you to another organization, or to you, in certain circumstances (right to portability);

• not be unlawfully discriminated against for exercising your rights;

• lodge a complaint with your local data protection authority.

  We recognize Global Privacy Control as Valid opt-out method. Certain browsers and browser extensions support Global Privacy Control which sends a signal to websites indicating your choice to Opt-out of the use of your Personal Information for Targeted Advertising and “sales” or “shares” as defined under applicable law. We honor the GPC and where required by law, similar user-initiated browser based opt-out preference signals. Note that the Global Privacy Control is currently only applicable to opt-outs from websites. For mobile apps, please follow the instructions above.

• Google uses Tracking Technologies and Activity and Device Information in combination with information they maintain to show you Targeted Advertising on our websites and mobile apps. For more information about this including how to opt-out of the use of certain of these Tracking Technologies, please visit the Google Advertising Privacy Terms.

• Do Not Track (DNT). Your browser setting may allow you to automatically transmit a "Do Not Track" (DNT) signal to websites and online services that you visit. Since there is no consensus about what DNT means in this context and how to implement DNT signals, like many other businesses, our websites do not respond to these DNT signals, but you have the options noted above and below to make choices about how your Personal Information is used.

California residents may view metrics for California Consumer Privacy Act (“CCPA”)-related requests we have received during calendar year 2025.

In certain regions, including California, we are also required by applicable local law to provide information, including as described above, about our business and commercial purposes for processing your Personal Information, and the categories of third parties with whom we may disclose, “sell,” or “share” your Personal Information for cross-contextual behavioral advertising (Targeted Advertising) in a manner that is highlighted for residents of those regions. That presentation of information is available in the section, Additional Information Under Applicable Local Law, below.

Additional Rights Requests

To exercise your rights to know, access, correct, delete, restrict, object, or portability, under applicable local law as described above, contact us at xiisignsmag@gmail.com.

If you are a resident of the EEA, Switzerland, or the United Kingdom, and wish to exercise your rights under applicable local law, contact our Data Protection Officer by email at xiisignsmag@gmail.com or as described in the “Contact Us” section of this Privacy Policy.

If you have any questions or need assistance exercising your rights, please contact our Privacy Policy Coordinator by emailing xiisignmag@gmail.com or as described in the Contact Us section of this Privacy Policy.

Verification

We reserve the right, and in some cases may be required by law, to take reasonable steps to verify your identity before fulfilling your requests to know, correct, or delete. For example, we may seek to establish your identity to a reasonable or a reasonably high degree of certainty by matching information that you submit alongside your request with information that we have in our records. We may ask you or your authorized agent for supplemental information as needed to establish your identity. Authorized agents may also be required to provide a copy of the consumer’s signed permission authorizing the agent to submit requests on the consumer’s behalf under applicable local law.

Appeals

You may have a right to appeal a decision we make relating to requests to exercise your rights under applicable local law. To appeal a decision, please contact us our Privacy Policy Coordinator by email or as described in the Contact Us section of this Privacy Policy.

Financial Incentive

By providing us your Personal Information, such as your email address, to register or otherwise create an account on our websites or mobile apps we may give you access to Content that would otherwise require a paid subscription (“Program”). California and other states may consider this Program to be a financial incentive or loyalty program. Personal Information you provide to us as part of this Program may be used for Targeted Advertising or marketing and disclosed to our Identity Resolution Partners, as described in this Privacy Policy. You retain all rights that you otherwise have, including to Opt-Out of Targeted Advertising, and to make requests about your Personal Information, and any such requests will not affect your access to or participation in the Program, including if you leave the Program. You may withdraw from the Program at any time by logging into your account or emailing our Privacy Policy Coordinator at xiisignsmagazine.com.

The value of the Personal Information you provided is reasonably related to the benefits you get from the Program and includes the value of your access to our Content; our costs to provide you with the Content and to collect and process your Personal Information; and the potential benefits, such as additional advertising revenue and improvements we can make to our Products and Services through the Program.

California Online Erasure

California’s "Online Erasure" law, Business and Professions Code §§ 22580-22582, requires operators of certain websites and online services to allow registered users who are under the age of 18 and residents of California to request removal of content they post. If you fit that description and posted Content on a section of our Products and Services that is directed to California residents at least 13 and younger than 18 years of age, you may request removal of the content by contacting our Privacy Policy Coordinator by email or as described below. In response to your request, we may elect to make the content invisible to other users and the public (rather than deleting it entirely), in which case the content may remain on servers we control and/or may be publicly available elsewhere if a third party copied and reposted the content.

California - Shine the Light

California’s “Shine the Light” law, Civil Code §1798.83, gives California consumers the right to prevent our disclosure of their Personal Information to third parties for those third parties’ direct marketing purposes, and requires certain businesses to respond to requests from California consumers asking about the business' practices related to disclosing Personal Information to third parties for the third parties’ direct marketing purposes. Alternately, such businesses may have in place a policy not to disclose Personal Information of customers to third parties for the third parties’ direct marketing purposes if the customer has exercised an option to opt-out of such information-sharing. We have such a policy and process in place. See the Exercising Your Privacy Rights.

Opting Out of Marketing Communications

If you do not wish to receive future marketing or other commercial messages from us, email xiisignsmagazine@gmail.com and put unsubscribe in the subject line. Note, however, that you may continue to receive certain communications from us that are necessary for the Products and Services, such as renewal notifications, invoices, technical notices, updates, security alerts, and support and administrative service bulletins.

Retention

We will retain Personal Information from or about you as reasonably necessary and proportionate to achieve the purpose(s) for which the Personal Information was collected or processed as outlined in this Privacy Policy unless a longer retention period is required or allowed by law.

Security of Your Personal Information

We implement physical, technical, and organizational security measures designed to safeguard Personal Information. These measures aim to protect the Personal Information we collect from loss, misuse, and unauthorized access, disclosure alteration, and destruction. Please be aware that despite our efforts, no measures can guarantee security.

Third-Party Links

Our Services may contain links to third-party websites and applications. Any access to and use of such linked websites and applications is not governed by this Privacy Policy but is instead governed by the privacy policies of those third-party websites and applications. We are not responsible for the information practices of such third-party websites and applications. We encourage you to review the privacy policies of any third-party websites or applications that you choose to visit.

Publicly Posting Personal Information

Please be aware that Personal Information and Content that you disclose in publicly accessible portions of the Products and Services may be available to other users and may also be made available outside the Products and Services by third parties, so you should be mindful of all Personal Information, especially Sensitive Personal Information, that you may wish to post. Where required by applicable local law, we may ask you to obtain consent from any individual before posting that individual’s Personal Information on our Products and Services.

International Transfers

Your Personal Information may be processed, transferred to, and maintained on servers and databases located outside of the jurisdiction in which you are based and where the privacy laws may not be as protective as your jurisdiction. Where required by applicable law, we have put in place appropriate safeguards (such as contractual commitments) in accordance with applicable legal requirements to ensure that your Personal Information is adequately protected. For more information on the appropriate safeguards in place, please contact us as noted in the Contact Us section of this Privacy Policy.

Where required by applicable local law, our legal bases for processing your Personal Information are as follows:

• Performance of a contract: We process Personal Information where necessary for the performance of our contractual obligations to you. For example, to provide the Products and Services to you, including where you make a purchase, enter a sweepstakes, sign-up to attend an event or conference, or engage in another transaction with us.

• Compliance with legal obligations: We process Personal Information where necessary to comply with the legal obligations to which we are subject. For example, to cooperate with public and government authorities, courts, or regulators in accordance with our legal obligations, to the extent this requires the processing or disclosure of Personal Information to protect our rights.

• Legitimate interests: We process your Personal Information where necessary to serve our legitimate business interests when those interests are not outweighed by the interests and fundamental rights and freedoms of the individual. For example, to ensure that we can effectively manage and communicate regarding our business, to perform investigations or compliance audits, to improve the Products and Services, to exercise or defend our rights, and for business administration purposes. You can contact us using the details in the Contact Us section below for information about how we assess whether we are permitted to use your Personal Information under this legal basis.

• Consent: Where required by applicable law, we process Personal Information based on your consent. If we have obtained your consent, you may have the right to withdraw your consent under applicable local law. To exercise this right, please contact us as noted in the Contact Us section below. If you appear in Content submitted to the Services, we may ask the person submitting the Content to obtain your consent.

Children

As noted above, our Products and Services are not designed for or directed to children under the age of 13. If we discover that a child under the age of 13 has provided us with Personal Information, we will delete such information from our systems.

We do not have actual knowledge of selling or sharing the Personal Information of consumers that are younger than 16 years of age. To the extent we have actual knowledge that a consumer is at least 13 and less than 16 years of age, we will request affirmative authorization from the individual before selling or sharing the Personal Information, to the extent required under applicable local law.

Contact Us

XII SIGNS MAGAZINE is the controller of your Personal Information. If you have any questions about the privacy aspects of our Products or Services or would like to make a complaint, request, or have a question about your rights under this Privacy Policy please contact our Privacy Policy Coordinator as follows:

For residents of the United States and EEA, UK and Switzerland:
Privacy Policy Coordinator
XII SIGNS MAGAZINE
Email xiisignsmag@gmail.com

Changes to This Privacy Policy

This Privacy Policy is current as of the Last Updated date set forth above. We may change this Privacy Policy from time to time, so please be sure to check back periodically. We will post any changes to this Privacy Policy on our Products and Services. If we make any changes to this Privacy Policy that materially affect our practices with regard to the Personal Information, we have previously collected about you, we will endeavor to provide you with notice in advance of such change by highlighting the change on the Product or Service or otherwise communicating such change to you.

Links to other websites:

Our website may contain links to other websites that are not owned or controlled by us. Please be aware that we are not responsible for such other websites or third parties' privacy practices. We encourage you to be aware when you leave our website and read the privacy statements of each website that may collect personal information.

Information security:

We secure information you provide on computer servers in a controlled, secure environment, protected from unauthorized access, use, or disclosure. We keep reasonable administrative, technical, and physical safeguards to protect against unauthorized access, use, modification, and personal data disclosure in its control and custody. However, no data transmission over the Internet or wireless network can be guaranteed.

Legal disclosure:

We will disclose any information we collect, use or receive if required or permitted by law, such as to comply with a subpoena or similar legal process, and when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.

Contact information:

If you would like to contact us to understand more about this Policy or wish to contact us concerning any matter relating to individual rights and your Personal Information, you may send an email to xiisignsmag@gmail.com.